About us
Standards
Our Partners
International Executive School
HR Certification Institute
European Management Academy
Our Values
Diversity
Customer Satisfaction
We at Standards seek to be our customers’ trustworthy partner and enrich their businesses.
Passion
Quality
Employee Personal Growth
Excellence
Exceeding customers’ expectations by performing and implementing at the highest level through continuous improvement and evaluation.
STANDARDS TEAM
Dr. Hady Safa
Dr. Safa has dedicated his career to helping individuals and organizations achieve their full potential through his engaging and informative speeches and writings.
With over 20 years of experience in the field, Dr. Safa has become a trusted authority on topics such as decision-making, talent management, and strategic planning. By incorporating his unique insights and practical advice, Dr. Safa has helped countless individuals and organizations achieve their goals and reach new heights of success.
Manal Saleh
- Highly organized educational planner with strong multitasking and project coordination skills.
- Proven leadership abilities supported by practical experience in management and public relations.
- Strong communicator with excellent negotiation and client-handling skills.
- Experienced in event planning, successfully managing large-scale events from inception to completion.
- Detail-oriented team player with a results-driven mindset and strong problem-solving abilities.
Feras Banna
Rania Chehayeb
• Leadership, strategy, HR, CSR, and soft skills lead trainer at PwC’s Academy.
• Former management consultant delivering strategy, HR, and CSR projects across the Middle East.
• Lead Leadership Assessor at PwC Advisory, with over 300 leaders assessed in the region.
• Strong expertise in leadership development, performance management, and strategic planning.
• Skilled in communication, change management, innovation, conflict resolution, and decision-making.
Nadine Abdel Khalek
- Certified Life & Career Coach with an MBA and strong multidisciplinary academic background.
- Experienced Business Development Consultant specializing in internal policies, procedures, ISO accreditation, and organizational identity.
- Worked with diverse sectors including government, investment firms, holding companies, education, IT, SMEs, and start-ups.
- Provides consultancy in strategic planning, website content, branding, and start-up support.
- Delivers advanced coaching focused on leadership, critical thinking, interpersonal skills, and personal development.
Adib Dorra
• Over 11 years of experience in training, customer experience, and strategic workforce planning.
• Integrates training programs with HR strategies to enhance overall customer experience.
• Strong background in organizational dynamics, employee engagement, and talent management.
• Skilled in delivering soft skills, leadership, HR, and presentation skills training.
• Experienced in developing and managing customer experience strategies.
Raghid Charara
• Over 25 years of leadership experience in Technology, Telecommunications, Banking, and FinTech.
• Expert in digital transformation, AI strategy, AI implementation, and data-driven innovation.
• Led major global technology initiatives across the Middle East, GCC, Europe, and Africa.
• Brings more than 15 years of experience in sales, business development, and negotiations.
• Strong capability in client relationship management, cross-industry consulting, and performance-focused workshops.
Bassam Karam
• 14 years of experience in training, project management, and business across multiple industries.
• Strong background combining mechanical engineering knowledge with managerial expertise.
• Proven success in leading projects and supporting organizational growth and transformation.
• Skilled in business development strategy, international trade finance, and financial regulations.
• Experienced trainer in soft skills, marketing, digital marketing, and project management.
Ibrahim Khalil
• Expert in designing and implementing business solutions that enhance team efficiency and productivity.
• Strong understanding of organizational dynamics and alignment of operations with strategic goals.
• Proven capability in driving operational excellence and streamlining processes.
• Skilled in soft skills, management, finance, and effective communication.
• Experienced trainer in public speaking, presentation skills, business etiquette, and customer experience.
Ahmed Amr Rashad
• Over 35 years of international experience in supply chain, marketing, and business leadership.
• Senior managerial background in major manufacturing and telecom companies.
• Consultant for leading global brands such as MARS, McDonald’s (GSF), and Electrolux.
• Expert in supply chain, logistics, procurement, TQM, Lean, and Six Sigma.
• Skilled trainer in marketing, CRM, sales, negotiation, and operational excellence.
Mohamed El Tohamy
• Over 20 years of experience in financial management, investment analysis, and strategic planning.
• Strong leadership background in Telecom Egypt and other major organizations.
• Expert in corporate finance, governance, performance management, and financial consulting.
• Specialized in project evaluation, feasibility studies, and financial analysis.
• Experienced trainer in finance, accounting, planning, and performance management.
Dana Amhaz
• Over 12 years of banking experience with strong focus on project implementation, product quality, and customer-centric operations.
• Expert trainer and coach with a proven track record in developing and executing training strategies.
• More than 20 years of academic experience teaching Marketing, Management, and Consumer Behavior.
• Strong crisis management background in the banking sector since 2019.
• Excellent communication, leadership, public speaking, and interpersonal skills.
Dina Chami
• 15 years of experience as a Senior Management Consultant and Business Trainer.
• Proven track record leading major projects from planning to full implementation.
• Extensive regional experience supporting public sector, multinational, and private organizations across the MENA region.
• Specialized in business transformation, organizational development, human capital strategy, and change management.
• Strong expertise in training design, project management, and client relationship management.
Fadi Charafeldine
• Over 21 years of leadership experience as a Finance Executive in global hospitality groups.
• Proven ability to drive profitability, optimize financial performance, and lead large-scale transformations.
• Strong expertise in financial restructuring, governance enhancement, and multi-million-dollar project leadership.
• Skilled in people development, team building, coaching, mentoring, and talent management.
• Advanced interpersonal, communication, negotiation, and strategic thinking capabilities.
Olfat Beaini
• Over 12 years of international talent acquisition experience across the US, Canada, Dubai, and Lebanon.
• Specialist in full-cycle recruitment with strong expertise in technical, GTM, CSM, and InfoSec hiring.
• Expert in building recruitment strategies, hiring roadmaps, and employer branding initiatives.
• Skilled in ATS platforms (Taleo and Greenhouse) and sourcing high-quality passive candidates.
• Strong cross-cultural hiring background with excellent negotiation and stakeholder management skills.
Rania El Husseini
• Experienced food industry professional with strong expertise in quality, production, and product development.
• Proven ability to lead strategic initiatives that improve operational efficiency and support business growth.
• Skilled in managing production, supply chain, procurement, and overall operations.
• Strong leadership capabilities with a proactive, innovative, and continuous-improvement mindset.
• Dedicated to driving excellence through strategic planning, teamwork, and operational innovation.
Sally Hammoud
• Versatile academic and consultant with cross-cultural experience across education, NGOs, SMEs, and start-ups.
• Expert in managing projects, leading people and systems, and driving organizational communication at all levels.
• Skilled Learning & Development specialist with extensive experience in designing and delivering capacity-building programs.
• Researcher in artificial intelligence and creative writer focused on socio-political topics.
• Strong ability to move between strategic thinking and detailed execution, with expertise in leadership, change management, and innovation.
Hussein El Husseini
• Over 15 years of experience in financial management, auditing, project leadership, and consulting across the Gulf and MENA regions.
• Google Project Management certified and an active member of the Institute of Internal Auditors (IIA).
• Expert in risk management, internal controls (ICFR), compliance, and financial audit.
• Project Management Consultant and Business Trainer at Standards, supporting organizations in operational excellence.
• Strong capability in strategic planning, leadership development, and stakeholder management.
Ziad Alameh
• Experienced Business Development Manager with a strong background in sales, marketing, and team leadership across the MENA region.
• Proven career progression from sales representative to managing key client accounts in pharmaceuticals, insurance, and other industries.
• Specializes in delivering customized business solutions that address client-specific challenges.
• Skilled in assessments, coaching, training, consultancy, and post-assessment support.
• Focused on building long-term partnerships and maximizing value through strategic business development and client satisfaction.