Client Overview

A Lebanon-based company operating across tourism, travel, and car-rental services. Originally founded as a family business, the Group embarked on a strategic journey to transform into a structured corporate organization. With a workforce of around 200 employees and a growing market presence, they sought to build strong governance, standardized HR systems, and sustainable performance frameworks.

Challenge

Before engaging Standards, this leading group faced several structural and cultural challenges typical of transitioning family-run businesses:

1. Lack of formal structure: Overlapping roles and unclear reporting lines limited accountability.
2. Unstandardized HR practices: Absence of consistent job grading, pay structures, and policies.
3. Limited performance measurement: No formal KPI or evaluation systems to link performance to strategy.
4. Need for leadership capability: Supervisors and managers lacked structured leadership training.
5. Fragmented company culture: Each division (Makina, Avis, Budget, Travel) operated independently without unified processes or values.

Our Approach

Standards partnered with this leading Group to design and implement a complete corporate transformation roadmap, combining consultancy and training interventions. The project focused on aligning people, structure, and systems to enable long-term growth and operational excellence.

Key Interventions

• Organizational Design & Governance:
  Developed detailed organizational charts defining reporting lines, authorities, and functional relationships.
• Job Descriptions & HR Frameworks:
  Conducted job analysis, evaluation, and grading exercises to establish fair, transparent HR systems and salary scales.
• Policies & Procedures Manual:
  Built a full HR policies manual covering recruitment, leave, benefits, discipline, and performance management, supported by clear SOPs.
• Performance Management System:
  Introduced the Balanced Scorecard and SMART objective frameworks linking employee KPIs to strategic goals.
• Training & Development Programs:
  Delivered customized programs across hierarchical levels:
  Kurban Essentials Program:
  • Communication Skills
  • Time & Task Management
  • Emotional Intelligence
  • Customer Service Excellence
  • Effective Team Dynamics
  • Effective Selling Skills

Supervisors Training Program:

• Problem Solving & Decision Making
• Project Planning Skills
• Pyramid of Leadership (Modules 1–3)

• Tools & Frameworks Applied:
  Organizational Charts | Job Evaluation Systems | Salary Benchmarking | Competency Frameworks | Training Needs Analysis | Balanced Scorecard | SMART Objectives | SOP Manuals

Results

1. Structured Corporate Governance – Clear hierarchy, accountability, and functional synergy across all divisions.
2. Enhanced HR Infrastructure – Standardized grading, salary, and policy frameworks.
3. Empowered Leadership – Managers and supervisors developed critical leadership and management skills.
4. Performance Alignment – Employee objectives now cascade directly from strategic plans.
5. Sustainable Culture Shift – Unified corporate identity replacing siloed, family-style operations.

Conclusion

This transformation exemplifies how structured consultancy and training can convert a family enterprise into a professionally governed corporation.
Through organizational design, HR system development, and leadership empowerment, the company built a culture of accountability and excellence—strengthening its position in Lebanon’s tourism and travel sector and laying the foundation for long-term sustainability.