Traing duration: 2 Days / 12 Hours
• Introduction to the Training:
– Owning and running a business involves more than just having a great idea—it requires a clear path to reaching your market. From identifying a profitable niche to understanding your audience and positioning your offering effectively, accessing the market is a crucial step in ensuring business success.
– This training is designed for entrepreneurs and business professionals seeking to boost visibility, reach the right audience, and drive sales through structured marketing processes. Whether you’re selling products, services, or expanding your brand, you will learn how to create a market entry strategy that converts and sustains profitability.
• Training Outlines:
– Introduction to Entrepreneurial Marketing
– Customer and Competitor Analysis
– Entrepreneurial Market Opportunity Analysis
– Entrepreneurial Marketing Strategies
– The Entrepreneurial Marketing Plan
– Entrepreneurial Pricing and Distribution
– Entrepreneurial Promotion
– Entrepreneurial Branding
– Entrepreneurial Social Marketing
• Training Objectives:
– Discuss the processes of market identification and creation in entrepreneurial settings
– Explain the role of relationship marketing, social networks, and content marketing agencies
– Assess and apply relevant marketing theories and models to new ventures
– Construct strategies to overcome challenges in planning new products and businesses
– Design an operational marketing strategy for start-ups using limited resources
– Demonstrate effective written communication for marketing plans and strategies
– Enhance time management, critical thinking, and decision-making skills
– Evaluate and synthesize marketing information for entrepreneurial applications
– Apply digital and information literacy in marketing strategies for business growth
• Who Should Attend:
– Entrepreneurs and start-up founders
– Small business owners and marketing managers
– Business development professionals
– Product managers and innovation leaders
– Anyone involved in launching or expanding new products or services
• Why Attend:
– To understand and apply strategic marketing approaches tailored to entrepreneurial ventures
– To gain insights on identifying, analyzing, and entering target markets effectively
– To develop practical marketing plans that deliver visibility, conversion, and sustained growth
– To learn how to navigate competitive environments with limited resources
– To sharpen business communication, digital marketing, and operational planning skills
